Marketing your business doesn’t have to be complicated or expensive. In fact, some of the most effective tools and strategies out there are completely free—and easy enough for beginners to start using today.

In this blog post, we’ll show you how to elevate your video content with B-roll (even if you’re just filming on your phone) and even include a free B-Roll Guide to help you get started! 

Use B-Roll to Boost Your Video Content

Video content is essential in today’s digital world—and B-roll is one of the easiest ways to make your videos look professional.

What is B-Roll?

B-roll is the extra footage that shows context or detail—like hands typing on a laptop, someone walking, or a close-up of coffee being poured. It supports your main video and helps tell a richer story.

Why It Matters:

• Videos on social get 1200% more shares than images and text combined

• Viewers retain 95% of a message from video vs. just 10% from text

• Landing pages with video can increase conversions by up to 80%

• 88% of marketers say video gives them a strong return on investment
  
  

Easy B-Roll Ideas You Can Film at Home:

• Morning routine: making coffee, journaling, brushing teeth

• Working: typing, sketching, making phone calls

• Movement: walking, driving, grocery shopping

• Hobbies: cooking, painting, gardening

• Pets: walking or feeding your dog

Tip: B-roll is evergreen—you can film once and reuse it across Reels, stories, blogs, or ads for months.

How to Film B-Roll (Even With Just a Phone)

• Clean your camera lens (you’d be surprised how much this helps)

• Capture different shots: wide, close-up, time-lapse

• Use natural light or a ring light for clarity

• Keep it steady with a tripod or by propping your phone on a surface

• Add motion: pans, zooms, and tilts help keep things dynamic

• Film more than you think you need—extra footage gives you more editing options
  

Organize Your B-Roll Like a Pro

• Label files by content type (e.g., “Work_CoffeeShop_April2025.mp4”)

• Use folders like “Daily Life” or “Client Work”

• Back up everything to cloud or external storage
  

How to Use B-Roll in Your Marketing

• Add it to Reels to create more visually interesting videos

• Show off your team or products in behind-the-scenes content

• Include clips in ads, blogs, or email newsletters

• Use it as website background to create a more polished feel

• Tell stories: combine talking-head clips with B-roll for engaging narratives
  
  

You don’t need a big budget or fancy team to create effective content. With the right tools and a few smart strategies—like batching and B-roll—you can grow your brand and stay consistent online.

Download our FREE LoBello Marketing B-Roll Guide to start filming content that looks polished, feels authentic, and helps your business stand out.